How ESR Sohna Transformed Croma's Distribution Network In North India

                                                                                                               Tata Croma @ ESR Sohna Logistics Park

The Challenge: Navigating the Last Mile in North India

TATA Croma, a leading name in India's electronics retail landscape, faced a pressing challenge: keeping pace with the country's burgeoning demand for consumer electronics. Ensuring timely and efficient deliveries was crucial, with the market size projected to reach $73.73 billion by 2030.

TATA Croma had a pan-India presence through its retail outlets and distribution centres. It sought to enhance its logistics operations to meet the increasing demand in the North India market, particularly in NCR, Haryana, and parts of Uttar Pradesh. The primary goal was to optimise delivery timelines and overcome last-mile delivery challenges in Delhi and neighbouring regions.

The Solution: 309,000 Sq. Ft. Built-to-suit Grade A warehousing solution at ESR Sohna Logistics Park

TATA Croma was looking for a strategic state-of-the-art warehousing space to allow seamless accessibility and proximity to the north of India. This location would act as its central distribution hub for the northern region. The park should also accommodate future expansion possibilities to cater to Croma's growing demand.

ESR Group, APAC's leading New Economy Real Asset Manager and India's premier industrial and logistics real estate developer, proved to be the right fit. ESR Sohna Logistics Park, a 76-acre development within the KMP loop, provided the ideal solution. The park offers congestion-free access to Delhi, Gurugram, Noida, and parts of Haryana and Uttar Pradesh. It also benefits from proximity to a skilled workforce and urban clusters like Gurugram and Faridabad.

ESR India proposed a 309,000 sq. ft. built-to-suit building customised to cater to Croma's warehousing needs. This facility, located within the strategically positioned ESR Sohna Logistics Park, would change Croma's logistics and last-mile delivery in Delhi NCR. It represents Croma's largest distribution centre in North India.

ESR India, Your Partner in Progress

Enhanced Logistics: The new distribution centre at ESR Sohna Logistics Park has significantly improved Croma's logistics operations, enabling faster and more reliable deliveries across Delhi NCR. This ensures optimal turnaround time, last-mile delivery, and cost optimisation.

Sustainability: The facility is a Grade A green building, pre-certified Platinum by the Indian Green Building Council (IGBC). It is energy, water, material, and waste-efficient, embodying ESR's ESG best practices. Green buildings reduce operational costs and are better for the environment, aligning with TATA Croma's futuristic approach as the industry leader in India to promote green initiatives.

Strategic Location: The region's strategic location has been further bolstered by recent infrastructure developments. The 21 km Sohna elevated road, for instance, has significantly reduced travel times and offers uninterrupted access to Gurugram. This prime location provides easy connectivity to key consumer markets in Delhi-NCR, Gurugram, Noida, and parts of Haryana and Uttar Pradesh.

Testament to Shared Success

"We at Croma believe in getting closer to our customers and serving their electronic needs in a reliable and fast manner. The opening of our distribution centre at ESR Sohna is a significant step in that direction as we expand our presence in NCR."

— Avijit Mitra, MD & CEO, Croma Infiniti-Retail Ltd.

Conclusion

The collaboration between ESR and TATA Croma at ESR Sohna Logistics Park exemplifies how strategic location and sustainable infrastructure can drive operational excellence and customer satisfaction. This partnership not only strengthens Croma's distribution capabilities but also underscores ESR's commitment to building future-ready, strategically located, sustainable spaces that benefit both the environment and the community.